Social Media Marketing with Established Technologies (Collection)

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Pearson Education, Jun 1, 2011 - Business & Economics - 90 pages
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Drive powerful social media marketing profits from proven tools — including Facebook, Twitter, LinkedIn, YouTube, and email

 

Six great mini-guides show you how to drive maximum profits from proven social media platforms and tools — easily, quickly, painlessly! Robert Scott Corbett’s How to Make Money with Social Media Optimization helps you master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and increase profits. In How to Make Money with Email Marketing, Corbett reveals how to use email to reach more prospects, retain more customers, and make more sales. Next, in How to Make Money Marketing Your Business on YouTube, top content marketer Jamie Turner walks you step-by-step through growing revenues with user-generated video. Turner’s How to Make Money Marketing Your Business on LinkedIn introduces powerful new techniques for attracting clients and customers on LinkedIn, even on a microscopic budget. His How to Make Money Marketing Your Small Business on Twitter offers step-by-step techniques for tweeting your way to profits, and transforming negative customer tweets into business-building opportunities. Finally, in How to Make Money Marketing Your Business on Facebook, legendary social marketing pioneer Clara Shih distills all you need to win on Facebook: strategy, systems, policies, and execution.

 

From world-renowned leaders in social media marketing, including Robert Scott Corbett, Jamie Turner, and Clara Shih

  

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Contents

Profiles of Remarkable Companies and Businesspeople
HOW TO MAKE MONEY MARKETING YOUR BUSINESS ON YOUTUBE
Practical Social Marketing Tips to Make More Money
HOW TO MAKE MONEY WITH EMAIL MARKETING
Practical Social Marketing Tips to Make More Money
HOW TO MAKE MONEY MARKETING YOUR BUSINESS ON LINKEDIN
Practical Social Marketing Tips to Make More Money
HOW TO MAKE MONEY MARKETING YOUR SMALL BUSINESS ON TWITTER
Practical Social Marketing Tips to Make More Money
HOW TO MAKE MONEY MARKETING YOUR BUSINESS ON FACEBOOK
Profiles of Remarkable Companies and Businesspeople
Copyright

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About the author (2011)

Robert Scott Corbett is principal partner of Cutup Media, an Atlanta/Athens, Georgia-based marketing company that builds and optimizes search-engine-friendly, easy-to-manage websites, then getting traffic to those sites using battle-tested SEO, paid search, and local search strategies. Jamie Turner is Chief Content Officer for The 60 Second Marketer, an online magazine providing resources for marketers and entrepreneurs. For 20+ years, he has helped firms like AT&T, Cartoon Network, CNN, Motorola, and Coca-Cola grow sales and revenue through high-impact marketing. Clara Shih is author of the bestselling book, The Facebook Era and founder/CEO of Hearsay Social, which provides Facebook, LinkedIn, and Twitter enterprise management technology for the Fortune 500. Named one of Fast Company’s Most Influential People in Technology, Ms. Shih developed the first business application on Facebook, led salesforce.com’s social networking initiatives, and has worked in corporate strategy and software development at Google and Microsoft.

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