Pearson Prentice Hall, 2009 - Business & Economics - 889 pages
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.
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Review: Marketing ManagementUser Review - Ben Edwards - Goodreads
I read this book back when I was in school and it was a great introduction to marketing basics. I wouldn't recommend this being your only book about marketing, there are other ones that are more ... Read full review
Review: Marketing ManagementUser Review - Esraa - Goodreads
need to be more simple Read full review