books.google.com - "The sports industry is large, visible, and growing -- and it has a huge impact on society. That's obvious to die-hard fans who not only watch sporting events but buy everything from balls to ties to paperweights with their favorite team's logo. But even sports haters can't escape the onslaught of professional...http://books.google.com/books/about/The_Business_of_Sports_Perspectives_on_t.html?id=8W4H85AFqXwC&utm_source=gb-gplus-shareThe Business of Sports: Perspectives on the sports industry
