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Books Books 1 - 7 of 7 on The more usual way is to take the costs and then determine the price, and although....  
" The more usual way is to take the costs and then determine the price, and although that method may be scientific in the narrow sense, it is not scientific in the broad sense, because what earthly use is it to know the cost if it tells you that you cannot... "
My Life and Work - Page 144
by Henry Ford, Samuel Crowther - 1922 - 289 pages
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Rivalry: In Business, Science, Among Nations

Reuven Brenner - Business & Economics - 1990 - 256 pages
...the point where we believe more sales will result. Then we go ahead and try to make the prices. . . . The more usual way is to take the costs and then determine...earthly use is it to know the cost if it tells you that you cannot manufacture at a price at which the article can be sold? But more to the point is the...
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Marktorientiertes Entwicklungsmanagement in der Automobilindustrie

Andreas Schaaf - Business & Economics - 1999 - 242 pages
...Costing wider: ..We have never considered any costs äs fixed. Therefore we first reduce the price to the point where we believe more sales will result. Then...about the costs. The new price forces the costs down." FORD, H. (1923), S. 146. neues Produkt anvisierte Marktpreis bildet die Ausgangsüberlegung einer Neuproduktentwicklung...
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Marketing: Critical Perspectives on Business and Management, Volume 1

Michael John Baker - Marketing - 2001 - 568 pages
...to the point where we believe more sales will result. Then we go ahead and try to make the prices. We do not bother about the costs. The new price forces...earthly use is it to know the cost if it tells you that you cannot manufacture at a price at which the article can be sold? But more to the point is the...
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Marketing: Essential Principles, New Realities

Jon Groucutt, Peter Leadley, Patrick Forsyth - Business & Economics - 2004 - 540 pages
...to the point where we believe more sales will result. Then we go ahead and try to make the prices. We do not bother about the costs. The new price forces the costs down. As Levitt (1960) points out in his article, Ford's real genius was his marketing. The assembly line...
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Pricing on Purpose: Creating and Capturing Value

Ronald J. Baker - Business & Economics - 2010 - 400 pages
...to the point where we believe more sales will result. Then we go ahead and try to make the prices. We do not bother about the costs. The new price forces...earthly use is it to know the cost if it tells you that you cannot manufacture at a price at which the article can be sold? (ibid.: 146-47). Notice Ford...
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Ted Levitt on Marketing

Theodore Levitt - Business & Economics - 2006 - 226 pages
...to the point where we believe more sales will result. Then we go ahead and try to make the prices. We do not bother about the costs. The new price forces...earthly use is it to know the cost if it tells you that you cannot manufacture at a price at which the article can be sold? But more to the point is the...
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Measure What Matters to Customers: Using Key Predictive Indicators (KPIs)

Ronald J. Baker - Business & Economics - 2007 - 188 pages
...to the point where we believe more sales will result. Then we go ahead and try to make the prices. We do not bother about the costs. The new price forces...earthly use is it to know the cost if it tells you that you cannot manufacture at a price at which the article can be sold? (Ford, 1922: 146-47). Notice...
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