International Public Relations in Practice: First Hand Experience of 14 Professionals

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Margaret Nally
Kogan Page, 1991 - Corporations - 214 pages
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Providing comparisons between different countries with regards to language, culture, media, law and financial matters, this guide aims to provide a complete overview of public relations in a global context. Key areas examined include methods of operation, sponsorship and communications.

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Contents

Preface
11
The Corporate Aspect
29
Financial Public Relations in a Global Context
41
Copyright

4 other sections not shown

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