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abcdefghijklmnopqrstuvwxyz aesthetic Alistair Cooke alphabet analysis aural basic bees British Airways century Chapter Cnan communication Communication Studies connotations continuous text conventions copywriters cultural context decoding discourse display Drem Dyslexia East Canaan effect English language examples expressed face false teeth graphemes Hamilton Island human ideology important insecticide interpretation language and typography layout left to right legibility letterforms letters linguistic Literacy London mass media meaning membrane elevation Mountain Rd FIs NATIONAL HEALTH SERVICE norm orthographic paralinguistic phonemes phrases PM PM PM poetry and advertising presentation printed pronunciation prose prosodic Rd FIs Vlg reading receiver recognised semantic sender sentence sign Fig signals social sounds space speaker speech spelling spoken language spoken word standard structure style sub-cultures symbols transmission typefaces typestyle understanding usually visible language system visual form visual perception vocabulary word shape writing