Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything (Google eBook)

Front Cover
Crown Publishing Group, Apr 21, 2009 - Business & Economics - 288 pages
18 Reviews
The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence—revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves.

We buy “herbal” shampoos that contain industrial chemicals that can threaten our health or contaminate the environment. We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don’t know that its dyes may put factory workers at risk for leukemia. In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a “mirage,” and illuminates our wild inconsistencies in response to the ecological crisis.

Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy.

But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This “radical transparency” will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.
  

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Review: Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything

User Review  - Varun Rajwade - Goodreads

A book by a world famous author on a topic of great and increasing importance ought to be a fantastic combination. unfortunately it ends as a read about one just idea with tonnes of example. also what ... Read full review

Review: Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything

User Review  - Venky - Goodreads

In an age where eutrophication matters as much as Earnings Per Share and Biosphere takes precedence over Balance Sheet, corporates across the globe have an explicit responsibility towards making Earth ... Read full review

Contents

THE HIDDEN PRICE OF WHAT WE BUY
1
GREEN IS A MIRAGE
13
WHAT WE DONT KNOW
29
ECOLOGICAL INTELLIGENCE
41
THE NEW MATH
53
THE INFORMATION GAP
71
FULL DISCLOSURE
83
TWITTER AND BUZZ
101
THE VIRTUOUS CYCLE
127
THE CHEMICAL STEW Ml
141
IHE AMYGDALA GOES SHOPPING
157
TOUGH QUESTIONS
177
THE PERPETUAL UPGRADE
199
DOING WELL BY DOING GOOD
233
RESOURCES
265
Copyright

FAIR AND SQUARE
117

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About the author (2009)

DANIEL GOLEMAN is the author of the international bestsellers Emotional Intelligence, Working with Emotional Intelligence, and Social Intelligence, and the co-author of the acclaimed business bestseller Primal Leadership. He was a science reporter for the New York Times, was twice nominated for the Pulitzer Prize, and received the American Psychological Association’s Lifetime Achievement Award for his media writing. He lives in the Berkshires.

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