books.google.com - Al Tompkins is Broadcast and Online Group Leader for the prestigious Poynter Institute for Media Studies. In Aim for the Heart, he shares the secrets of great storytellers and writers, and helps professional broadcast journalists write clearer, stronger stories.Aim for the Heart offers practical, specific...http://books.google.com/books/about/Aim_for_the_Heart.html?id=921IuIW8638C&utm_source=gb-gplus-shareAim for the Heart