1 page matching stop oil pumping hastings piston rings in this book
Results 1-1 of 1
What people are saying - Write a review
We haven't found any reviews in the usual places.
Marketing Fundamentals for Advertisers
Identifying the Product
5 other sections not shown
A. C. Nielsen adver advertiser wants advertiser's advertising agencies advertising budget advertising department advertising effort advertising fund advertising manager amount appearance basic benefits better body copy brand name broadcast buyers campaign car cards cent circulation clients color commercial company's competition competitors consumer consumer's copywriter cost customers dealers direct mail direct-mail advertising display dollars effective example favorable headline identify illustration individual industrial influence institutional advertising interest KitchenAid layout magazines manufacturer manufacturer's market research materials medium ment merchandise middlemen newspapers Nielsen Company outdoor package personal selling point-of-purchase policies posters prefer problem profits prospects public relations purchase radio reader retail advertising Sales Promotion sales volume salesmen schedule selection seller space stations sumer Sunkist Growers technique television tion tising trade advertising trade character trade-marks typography vertising