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THE ANALYSIS OF A BROADBAND MASS
MODELS OF PROGRAM PATTERNS
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00 OO OO adver advertiser supported TV allocation alternative analysis assumed assumptions broadcast cable television ceteris paribus channel capacity Chapter close substitutes competitive pay TV competitors consumer consumer surplus equilibrium Figure fixed costs higher choices lesser preferred choices marginal cost MESSAGE CREATION methodology minimum audience sizes mixed strategies mo mo model of advertiser models of program monopolist monopoly nonviewing number of channels number of viewers oa oa oj oj oj oligopoly oo oo oo ooooooooooooooo pay TV market payoff matrix pecuniary externalities predictions preference patterns preferences for program price competition price discrimination profit maximizing program costs program duplication program patterns program types pure strategies ranked choices result revenue Rothenberg spectrum Steiner subscriber supported television market UJ UJ viewer groups viewer preferences viewer satisfaction Wiles xo xo xo xo xu xu xo