The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising (Google eBook)

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Small, Maynard, 1921 - Advertising - 437 pages
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Page 254 - I take my pen in hand to let you know that I am well and hope that this will find you the same." For such a person to compose a business letter is a task of no small importance. He does not know whether to begin with "Dear Sir
Page 151 - was not the utterly fascinating and precious and never-to-be-too-much-sat-upon object which it is to her. "Thus we may be sure that, however mysterious some animals' instincts may appear to us, our instincts will appear no less mysterious to them. And we may conclude that, to the animal which obeys it, every impulse and every step of every instinct
Page 69 - By our easy payment plan, every family in moderate circumstances can own a vose camera. We allow a liberal price for old instruments in exchange, and deliver the camera in your free of expense. You can deal with us at a distant point the same as in Boston. Send
Page 234 - veteran carrying home his dinner, suddenly called out, 'Attention !' whereupon the man instantly brought his hands down, and lost his mutton and potatoes in the gutter.
Page x - a little more enlightened, the advertising writer, like the teacher, will study psychology. For, however diverse their occupation may at first sight appear, the advertising writer and the teacher have one great object in common—to influence the human mind. The teacher has a scientific foundation for his work in that direction,
Page 150 - strange, so far as to ask for the why of any instinctive human act. To the metaphysician alone can occur such questions as : Why do we smile,
Page 230 - for each month for a number of years, it is quite possible that these single glances would be forgotten. I might not remember ever having seen an advertisement, and yet my familiarity with the goods advertised might seem so great that I should believe that some of my acquaintances had recommended them to me
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Page 200 - at the moment of deciding on the triumphant alternative dropped the other one wholly or nearly out of sight, whereas here both alternatives are steadily held in view, and in the very act of murdering the vanquished possibility the chooser realizes how much in that instant he is making himself lose." These five methods of deciding are methods which we all use to a greater or less extent.
Page 20 - in the results of the acts of observation must be due to the differences in the minds of the children. The reason that the third child saw more than the other two was that he was fitted by previous training to see more. In order that we may see a

References from web pages

JSTOR: The Psychology of Advertising.
The Psychology of Advertising. James W. Young. The Journal of Business of the University of Chicago, Vol. 5, No. 2, 209-210. Apr., 1932. ... sici?sici=0740-9168(193204)5%3A2%3C209%3ATPOA%3E2.0.CO%3B2-Q

The Psychology of Advertising
Scott, Walter Dill, 1869-1955 . The Psychology of Advertising Electronic Text Center, University of Virginia Library ... toc/ modeng/ public/ ScoPsyc.html

The Atlantic Online | January 1904 | The Psychology of Advertising ...
January 1904 Atlantic Monthly. "Advertisements are sometimes spoken of as the nervous system of the business world ... As our nervous system is constructed ... doc/ print/ 190401/ scott

Walter Dill Scott - Wikipedia, the free encyclopedia
From Wikipedia, the free encyclopedia. Jump to: navigation, search. Walter Dill Scott (1869-1955) was one of the first applied psychologists. ... wiki/ Walter_Dill_Scott

The concept of suggestion in the early history of advertising ...
OF. SUGGESTION. IN. THE EARLY. HISTORY. OF. ADVERTISING PSYCHOLOGY’. DAVID. P. KUNA. As early. as. 1896, experimental psychologists began studying the ... 10.1002/ 1520-6696(197610)12:4%3C347::AID-JHBS2300120406%3E3.0.CO;2-M

Walter Dill Scott
Applegate, Edd (1994), The Ad Men and Women, Westport, CT: Greenwood: Press, 306-312. Dictionary of American Biography Supp. 5, 1951-1955 (1977). ... studies/ student/ 97_fall/ practitioner/ scott/ biblio.html

Psychology and Motivation Research in Advertising
Psychology and Motivation Research in Advertising [index]. Balmer, Edwin. The Science of Advertising. Chicago: Wallace Press, 1909. ... rarabe/ web/ adpsych.htm

Can It Get Any Better? Since you are ordering "Long Lost Sales Letters" today, I'm going to give you the exclusive opportunity to upgrade to the "Long Lost ... special.html

CURRENT ISSUES OF BOSTON BOOKS; The Week's List a Long One, Though ...
BOSTON, Sept. 11. -- To-morrow Messrs. Small, Maynard Co. will issue the many times postponed, "The Psychology of Advertising," by Mr. Walter Dill Scott. ... gst/ abstract.html?res=F20712FA385A17738DDDAB0994D1405B888CF1D3

Classics in the History of Psychology -- Titchener (1914)
Classics in the History of Psychology. An internet resource developed by Christopher D. Green York University, Toronto, Ontario. (Return to Classics index) ... Titchener/ watson.htm

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