Business, Not Politics: The Making of the Gay Market
In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility. She contends that the gay community is not a preexisting entity that marketers simply tap into; rather it is a construction, an imagined community formed not only through political activism but also through a commercially supported media. She argues that marketing has not only been formative in the constitution of a GLBT community and identity but also has had significant impact on the visibility of gays and lesbians.
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“Business, not Politics”:. Gays, Lesbians, Bisexuals, Transgender People and the Consumer Sphere. By. Katherine Sender, Ph.D. Assistant Professor ...
www.glaad.org/ documents/ csms/ business.pdf
Business, Not Politics
Business, Not Politics: The Making of the Gay Market. Katherine Sender. January, 2005 Cloth, 320 pages, 18 illus. ISBN: 978-0-231-12734-9 $38.50 / £22.50 ...
cup.columbia.edu/ book/ 978-0-231-12734-9/ business-not-politics
Sarah E. Chinn - Here, Queer, and Going Shopping - GLQ: A Journal ...
Business, Not Politics: The Making of the Gay Market Katherine Sender, New York: Columbia University Press, 2004. xii + 311 pp. ...
muse.jhu.edu/ journals/ journal_of_lesbian_and_gay_studies/ v012/ 12.1chinn.html
She is the author of the book “Business, not Politics: The Making of the Gay Market” (2004) and a new article, “ Queens for a Day: Queer Eye for the ...
www.asc.upenn.edu/ ascfaculty/ FacultyBio.aspx?id=148
Media Education Foundation: Further Off the Straight & Narrow
She is author of Business, not Politics: The Making of the Gay Market, which was nominated for 2006 International Communication Association Best Book Award. ...
www.mediaed.org/ videos/ MediaGenderAndDiversity/ FurtherOffStraightAndNarrow
Blackwell Synergy - J Communication, Vol 57, Issue 4: Table of ...
Business, not politics: The making of the gay market - by Katherine Sender. Gavin A. Jack. pages 803–804. Summary; | Full Text HTML; | Full Text PDF (39 KB) ...
www.blackwell-synergy.com/ toc/ jcom/ 57/ 4
Curve: Business Books: Your Money, Your Career, Your Life
Business, Not Politics: The Making of the Gay Market, Katherine Sender (Columbia University Press): An insightful, well-researched look at the emergence and ...
www.curvemag.com/ Detailed/ 693.html
Katherine Sender: Business Not Politics: The Making of the Gay Market. Gray, M. 2007 Jun 11. Katherine Sender: Business Not Politics: The Making of the Gay ...
ijoc.org/ ojs/ index.php/ ijoc/ rt/ captureCite/ 166/ 75
Your Discussion Corner
And if you are still reading this post, why don't you read "Business, Not Politics: The Making of the Gay Market" by Katherine Sender. ...
app.reach.gov.sg/ reach/ YourSay/ YourDiscussionCorner/ tabid/ 117/ ptid/ 414/ page/ 42/ totrecs/ 1864/ threadid/ 201/ forumtype/ p...
Photo by Katy Raddatz, San Francisco Chronicle , 2004. Reprinted ...
INTERVENTIONS. Sex and Tourism:. The Economic Implications of the. Gay Marriage Movement. Nan Alamilla Boyd. What new queer politics are emerging through ...
rhr.dukejournals.org/ cgi/ reprint/ 2008/ 100/ 223.pdf