Casebook in Publicity and Public Relations

Front Cover
W. C. Brown Company, 1959 - Publicity - 189 pages
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Contents

The Field Yesterday and Today
3
Public Relations and Social Responsibility
44
Our Responsibility to Public Relations
62
Copyright

11 other sections not shown

Common terms and phrases

action adoption advertising American anthropology areas attitudes basic Baton Rouge Board of Directors Boston University Business Week Byoir campaign Carl Byoir Caroline Bird cation cerned Chicago Civil Disobedience client Cognitive dissonance company's corporate corporate image counseling firms counselor David Finn diffusion process Don Campbell dust bowls dynamic equilibrium Earl Newsom editors Edward Bernays Edward L effective Eisenhower Elton Mayo employees engineering of consent essen ethical Eugene F example executive fact feel field Ford Motor Company Fortune magazine Free Enterprise fulcrum function geodesic dome guideposts gyroscopic Harvard Business Review Henry Ford Hill & Knowlton I. G. Farben ideas important industry interest Iowa State University Ivy Lee Kent cigarettes labor unions leaders lems licensing mail-order catalog Mankato mass media media influences ment mimeograph machine munication National Judicial Council Nationwide Insurance natural gas Newsom newspaper operating Opinion leadership organization out-of-pocket expenses payola Pennsylvania Railroad personnel practice practitioners president Procter & Gamble profes profession professional propaganda proxy fight public opinion public ownership public relations activity public relations counsel public relations department public relations director public relations men public relations problems radio railroad Raymond Simon Reader's Digest rela relationship responsibility Reynolds Metals Rockefeller family social psychology social sciences social scientists society sociology staff Standard Oil story sumer talk Tank Car techniques Theodore Vail things tions Truman committee U.S. Steel understanding United Nations Utica College Viscose Waldorf Astoria World War II YMCA York City York Herald Tribune York Post York Stock Exchange zine

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