Mass Communications: A Book of ReadingsWilbur Schramm The development of mass communications; The structure and function of mass communications; Control and support of mass communications; The communication process; The content of mass communications; The audiences of mass communication; Effects of mass communications; Responsibility for mass communications. |
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Page 391
... less tragic . The belief that you can eat your cake and have it still seems strong . The hero of the American films ... less necessary , and the sheltered innocent less frequent . The two corresponding images tend to lose their hold on ...
... less tragic . The belief that you can eat your cake and have it still seems strong . The hero of the American films ... less necessary , and the sheltered innocent less frequent . The two corresponding images tend to lose their hold on ...
Page 436
... Less than 1 hour .. 1-3 hours .... 3 hours and over . Total ... AFTERNOON LISTENING Less than 1-3 3 Hours One Hour Hours and Over 74 % 35 % 9 % 23 51 34 3 14 57 100 % 100 % 100 % b ) Relation of Morning and Evening Listening Morning ...
... Less than 1 hour .. 1-3 hours .... 3 hours and over . Total ... AFTERNOON LISTENING Less than 1-3 3 Hours One Hour Hours and Over 74 % 35 % 9 % 23 51 34 3 14 57 100 % 100 % 100 % b ) Relation of Morning and Evening Listening Morning ...
Page 473
... less governant of behavior , but each symbol is far less inclusive because there are so many competing ones . Not only is each symbol charged with less feeling because at most it represents only a part of the population , but even ...
... less governant of behavior , but each symbol is far less inclusive because there are so many competing ones . Not only is each symbol charged with less feeling because at most it represents only a part of the population , but even ...
Contents
A Brief Chronology of Mass Communications | 5 |
The Growth | 70 |
The Growth of Television | 93 |
Copyright | |
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advertising agencies aggressive selling American appears Arapesh attitudes audience average BBDO behavior brands broadcasting Cable and Wireless campaign cent character cities commercial competition concern consumers costs culture daily demand dentifrices discussion Don Herbert economic editor effect Electric event example fact factors film freedom function girl important increase individual industry influence interest issues journalism Lazarsfeld less listening literacy magazines Margaret Mead mass communication mass media ment motion picture motors newspaper opinion leaders opinion leadership organized papers pattern political popular possible present printed problem product differentiation programs propaganda public opinion publisher radio relations relatively responsibility serials shows social society sources speech staffer stations story symbols Table television tend tion United urbanization Walter Lippmann WEAF York