Essentials of Marketing
Cengage Learning, Jan 14, 2008 - Business & Economics - 576 pages
ESSENTIALS OF MARKETING takes you there--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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