The Story Factor: Inspiration, Influence, and Persuasion Through the Art of StorytellingThis modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results. In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals. |
Contents
The Six Stories You Need to Know How to Tell | 1 |
What Is Story? | 27 |
What Story Can Do that Facts Cant | 49 |
How to Tell a Good Story | 83 |
The Psychology of Storys Influence | 105 |
Sound Bite or Epic? | 133 |
Influencing the Unwilling Unconcerned or Unmotivated | 157 |
Storylistening as a Tool of Influence | 181 |
Storyteller Dos and Donts | 199 |
Other editions - View all
The Story Factor: Inspiration, Influence, and Persuasion through the Art of ... Annette Simmons No preview available - 2009 |
Common terms and phrases
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