The Story Factor: Secrets of Influence from the Art of Storytelling

Front Cover
Basic Books, 2006 - Business & Economics - 299 pages
17 Reviews
The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
  

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Review: The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

User Review  - Missy Reid - Goodreads

The only thing this book is missing is practical advice so marketers and PR reps can put storytelling to daily use. I'm not a feature writer and therefore don't have the luxury of several thousand ... Read full review

Review: The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

User Review  - Neenz Faleafine - Goodreads

I've expanded my knowledge of the value of storytelling and increased my working vocabulary with storyLISTENING and storyTHINKING. Now to implement! Read full review

Contents

The Six Stories You Need to Know How to Tell
1
What Is Story?
27
What Story Can Do that Facts Cant
49
How to Tell a Good Story
83
The Psychology of Storys Influence
105
Sound Bite or Epic?
133
Influencing the Unwilling Unconcerned or Unmotivated
157
Storylistening as a Tool of Influence
181
The Life of a Storyteller
219
Story Thinking as a Skill
241
Testing the Six Stories You Need to Tell in Real Life Sunrise Stories
259
Resources
271
Storytelling in Action
285
Bibliography
287
Index
291
Copyright

Storyteller Dos and Donts
199

Common terms and phrases

About the author (2006)

Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths , she lives in Greensboro, North Carolina.

Bibliographic information