The Story Factor: Secrets of Influence from the Art of Storytelling
The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
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Review: The Story Factor: Inspiration, Influence, and Persuasion through the Art of StorytellingUser Review - Missy Reid - Goodreads
The only thing this book is missing is practical advice so marketers and PR reps can put storytelling to daily use. I'm not a feature writer and therefore don't have the luxury of several thousand ... Read full review
Review: The Story Factor: Inspiration, Influence, and Persuasion through the Art of StorytellingUser Review - Neenz Faleafine - Goodreads
I've expanded my knowledge of the value of storytelling and increased my working vocabulary with storyLISTENING and storyTHINKING. Now to implement! Read full review
The Six Stories You Need to Know How to Tell
What Is Story?
What Story Can Do that Facts Cant
How to Tell a Good Story
The Psychology of Storys Influence
Sound Bite or Epic?
Influencing the Unwilling Unconcerned or Unmotivated
Storylistening as a Tool of Influence
Storyteller Dos and Donts