Modern typography: an essay in critical history
Modern Typography, 2nd Edition is a completely updated and revised edition of Robin Kinross's classic survey of European and North American typography since 1700, first published in 1992. In addition to numerous new illustrations and revised text, Modern Typography has been re-scaled to a new, convenient pocket format. Kinross's overview breaks ground by focusing on the history of typography as an intricate web of social, technical, and material processes, rather than a parade of typeface styles. Eye magazine calls Modern Typography the book that tells 'how modern typography got to be the way it is.' Together, Kinross's clear, concise writing combined with his extensive knowledge of the history of typography create a gold standard for how design history ought to be written.
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advertising aesthetic American approach artistic Arts & Crafts Bauhaus became become blackletter book design book typography Britain British commercial composition context culture Didot discussion Dutch Dwiggins early edition elements emigration Emil Ruder Eric Gill especially essay example fonts formal writing format forms Fournier Froshaug German Gerstner Gill Gill's graphic design idea ideal images industry issue Jan Tschichold Johnston journal Jugendstil Kelmscott Larisch legibility letterforms letterpress letters Linotype lithography machine Mardersteig material Max Bill ment Metafont modern typography modernist modernist typography Monotype Corporation Morris Morris's movement neue Typographie Neville Brody notably paper Paul Renner Poeschel PostScript practice printers printing trade Printing types private press production published rational reform reprinted reproduction revival roman Ruder sanserif standard Stanley Morison style suggested Swiss typography tion tradition TrueType type design typeface typeface design typefoundry typesetting typo typographic design Typographische Updike Updike's visual Werkbund