As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything (Google eBook)

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Macmillan, Nov 9, 2010 - History - 272 pages
12 Reviews
In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China’s competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China’s rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world.  This change is already well under way. China has become the world’s largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. As China Goes, So Goes the World reveals why we should all care about the everyday choices made by ordinary Chinese. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.
  

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Review: As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything

User Review  - Ellen - Goodreads

This was a well-written overview of the impact of China's recent and projected growth. It provided a great glimpse into its economic/social histories that have led this nation to where it is today. I ... Read full review

Review: As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything

User Review  - Xiaoming Oaij - Goodreads

Good book for a high level overview of an evolving portrait of China. Bad book for a detailed analysis of Chinese consumers. Read full review

Contents

Introduction
1 No Going Back
2 Who Gets What
3 Made in Taiwan
4 Standardizing Abundance
5 Branding Consumer Consciousness
6 Living in a World of Fakes
7 Extreme Markets
8 Environmental Implications
The Chinese Ink Blot
Notes
Further Readings and Resources
Acknowledgments
Index
Also by Karl Gerth
Copyright

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About the author (2010)

Karl Gerth teaches modern Chinese history at Oxford University.

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