books.google.com - Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over...http://books.google.com/books/about/Diffusion_of_Innovations_5th_Edition.html?id=9U1K5LjUOwEC&utm_source=gb-gplus-shareDiffusion of Innovations, 5th Edition
