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ELEMENTS OF MARKET STRUCTURE
THE LARGE CORPORATION
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advertising agreements airlines Alcoa aluminum American among antitrust laws barriers to entry behavior brands buyers Chapter cigarette collusion companies competitive industry competitors concentrated industries concentration ratios corporate costs court customers decisions demand curve discrimination diversified earn Economic theory economists effect efficient elements of market entrant entry barriers evidence excess profits firm's going firms important increase industry's innovation investment large firms largest managers manufacturing market conduct market performance market share market structure maximize mergers might monopolist monopoly profits multinational nonprice oligopolistic oligopoly output patent percent plant potential product differentiation public enterprises pure competition regulation regulatory retail rivals scale economies sectors sell seller concentration Sherman Act small firms strategies trade United utilities vertical integration