How to make a fortune on the information superhighway: everyone's guerrilla guide to marketing on the Internet and other on-line services

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HarperCollins Publishers, Oct 27, 1994 - Business & Economics - 234 pages
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In April 1994, two immigration attorneys in Scottsdale, Arizona did something no one had ever done before. They advertised their legal services to approximately 6,000 of the 9,000 discussion groups called "Newsgroups" on the Global Internet, reaching tens of millions of people. Their innovative, money-making venture netted over 25,000 customer inquiries for one night's work. The two Internet pioneers, by spending only $20.00 - the price of this book - brought in $100,000 worth of business. But they also received a flood of "flames" - E-mailed insults - from thousands of Internet users who did not want this part of the Internet used for business purposes. With one advertisement, Laurence Canter and Martha Siegel became the focal point of the violent controversy that continues to rage over commercialization of the once strictly academic Internet. In How to Make a Fortune on the Information Superhighway, Canter and Siegel tell you how to do what they did so successfully - make a fortune advertising on the Internet. You'll get the whole story, explained in clear, nontechnical language. You'll discover that with some fairly simple ideas, a PC, a modem, and a telephone line, you can "cybersell" your way to wealth. The Internet puts small businesses on an equal footing with the largest corporations by making it possible to reach 30 million people with the touch of a button. Here is everything you need to know about using the Internet as the ultimate marketing tool for almost any product or service. Written in a lively, accessible style, How to Make a Fortune on the Information Superhighway shows how you can be a pioneer in an exciting future filled with marketing and sales opportunities.

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Contents

Getting Your Bearings on the Information Superhighway
1
The Green Card Incident
14
Better Faster and a Lot Cheaper Selling to 30 Million People Who Call the Net Home
34
Copyright

15 other sections not shown

Common terms and phrases

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