Corporate cultures: the rites and rituals of corporate life

Front Cover
Addison-Wesley, 1982 - Business & Economics - 232 pages
1 Review
Business experts everywhere have been finding that corporations run not only on numbers, but on culture. Organization consultants Terrence Deal and Allan Kennedy probe the conference rooms and corridors of corporate America to discover the key to business excellence. They find that the health of the bottom line is not ultimately guaranteed by attention to the rational aspects of managing—financial planning, personnel policies, cost controls, and the like. What’s more important to long-term prosperity is the company’s culture—the inner values, rites, rituals, and heroes—that strongly influence its success, from top management to the secretarial pool.For junior and senior managers alike, Deal and Kennedy offer explicit guidelines for diagnosing the state of one’s own corporate culture and for using the power of culture to wield significant influence on how business gets done.

From inside the book

What people are saying - Write a review

Review: Corporate Cultures: The Rites and Rituals of Corporate Life

User Review  - Marie - Goodreads

Even though this sometimes reads like a textbook and was originally published in 1982, I really enjoyed it and found it to be completely relevant. There's great stuff in here if you're interested in organizational structure, management, brands and company core values. Read full review


Strong Cultures The New Old Rule
Values The Core of the Culture
Heroes The Corporate Right Stuff

10 other sections not shown

Common terms and phrases