Kazaaam! Splat! Ploof!: The American Impact on European Popular Culture Since 1945

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Sabrina P. Ramet, Gordana Crnković
Rowman & Littlefield, 2003 - Political Science - 264 pages
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Observing European debates about EuroDisney, McDonald's, Hollywood films and television programs, and other vehicles of alleged 'Americanization, ' one might imagine that Europe was in serious risk of losing its distinct cultural identity in the melting pot of American pop culture. The loaded charge of 'kitsch' is a central aspect of the debate, with Disney stories, for example, branded as simplified travesties of authentic European folk tales. But the relationship between European and American popular cultures is vastly more complex. Reciprocal and interactive, it is a relationship in which the European-American partnership (for example, in cinematic ventures) has become quite common. And again, artifacts which have a certain meaning and reception in America may have a completely different meaning and reception in Europe; in effect behaving as different artifacts altogether. And finally, as this book shows, American cultural influences have penetrated not only the popular realms of European television, fashions, fast food, and rock music, but also such domains as youth organizations, literature, UFO culture, and religious faith
  

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Contents

Americanization AntiAmericanism and Commercial Aggression against Culture An Introduction
3
American Utility vs Useless Reflection On Possible Futures on Both Sides of the Atlantic
9
Western Europe
13
Does Mickey Mouse Threaten French Culture? The French Debate about EuroDisneyland
15
Culture versus Commerce Europe Strives to Keep Hollywood at Bay
37
Fear and Fascination American Popular Culture in a Divided Germany 19451968
55
The Pendulum of Cultural Imperialism Popular Music Interchanges between the United States and Britain 19431967
69
The CocaCola Co and the Olympic MovementGlobal or American?
83
Appropriation of the American Gangster Film and the Transition to Capitalism Polands Dogs and Russias Brother
127
Two Cheers for the Red White and Blue Hungarian Assessments of American Popular Culture
148
Have a Nice Day From the Balkan War to the American Dream and the Things That Shape the Way We See Each Other
158
Shake Rattle and SelfManagement Rock Music and Politics in Socialist Yugoslavia and After
173
14 UFOs over Russia and Eastern Europe
198
Emigrezation Russian Artists and American Childrens Picture Books
219
Afterword
234
Index
244

The Impact of the American Myth in Postwar Italian Literature Modernization Postmodernity or Homologation?
102
American Missionaries to Darkest Europe
112
Eastern Europe
125
Subject Index
249
About the Editors and Contributors
261
Copyright

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About the author (2003)

Sabrina P. Ramet is professor of political science at the Norwegian University of Science and Technology in Trondheim. Gordana P. Crnkovic is associate professor of Slavic languages and literature at the University of Washington.

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