The Meme Machine
What is a meme? First coined by Richard Dawkins in The Selfish Gene, a meme is any idea, behavior, or skill that can be transferred from one person to another by imitation: stories, fashions, inventions, recipes, songs, ways of plowing a field or throwing a baseball or making a sculpture. The meme is also one of the most important--and controversial--concepts to emerge since The Origin of the Species appeared nearly 150 years ago.
In The Meme Machine Susan Blackmore boldly asserts: "Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection." Indeed, Blackmore shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began, a survival of the fittest amongst competing ideas and behaviors. Ideas and behaviors that proved most adaptive--making tools, for example, or using language--survived and flourished, replicating themselves in as many minds as possible. These memes then passed themselves on from generation to generation by helping to ensure that the genes of those who acquired them also survived and reproduced. Applying this theory to many aspects of human life, Blackmore offers brilliant explanations for why we live in cities, why we talk so much, why we can't stop thinking, why we behave altruistically, how we choose our mates, and much more.
With controversial implications for our religious beliefs, our free will, our very sense of "self," The Meme Machine offers a provocative theory everyone will soon be talking about.
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Review: The Meme MachineUser Review - Ray Kohler - Goodreads
Started off a bit too basic and rather boring, but became interesting after the first few chapters. In the end it may have overreached itself a bit, but that's no real fault in a book that has something new to say. Read full review
Review: The Meme MachineUser Review - Chelsea Martin - Goodreads
boring and annoying Read full review
1 Strange creatures
2 Universal Darwinism
3 The evolution of culture
4 Taking the memes eye view
5 Three problems with memes
6 The big brain
7 The origins of language
8 Memegene coevolution
12 A memetic theory of altruism
13 The altruism trick
14 Memes of the New Age
15 Religions as memeplexes
16 Into the Internet
17 The ultimate memeplex
18 Out of the meme race