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Marketing In The Worlds Economies
Perceptions and Misperceptions of THE MANAGEMENT OF MARKETING ACTIVITIES
Some Aspects of Public Policy on and Trends 87
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advertising airlines American Marketing Association antitrust attitudes autocovariances brand choice brand preference buyers changes channel characteristics cluster coefficients companies conglomerate mergers Consumer Behavior correlation cost decision decision analysis cycle dimensions distribution economic effect estimates evaluation factor analysis firm High Chaparral hypothesis important increased indicate individual influence innovative input keting latent class model low-income Marketing Research measure ment method Multidimensional Scaling Negro operations opinion leaders opinion leadership overhaul parameter perceived percent perceptual maps predictive problems procedures product categories Professor of Marketing psychographic purchase questionnaire rank regression relationship relative reported respondents retailers risk sample scale scores selected self-confidence Shillito's significant simulation social sources specific structure subjects sumer Table techniques tion University users variables variance Wild Wild West