Brought to You By: Postwar Television Advertising and the American Dream

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University of Texas Press, 2001 - Business & Economics - 266 pages
1 Review

"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business."

?Jerry Della Femina, President, Jerry Della Femina & Partners

"The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture."

?John Gerzema, Managing Director, Fallon NYC

"A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective."

?Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan

"Incredibly thought-provoking for anyone interested in the shaping of our commercial culture."

?Megan Kent, Executive Director, Brand Planning, Bozell Worldwide

"All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read."

?Lary May, Professor of American Studies, University of Minnesota

"This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities?the television commercial."

?Mark R. Morris, Chairman, Bates North America

"For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide."

?John F. Sherry, Jr., Professor of Marketing, Northwestern University

"Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers."

?Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.

  

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Readers will take a nostalgic trip through the history of television advertising in its early days starting in 1946 when sponsors ruled the roost, and ending in 1964 when they simply bought time in ... Read full review

Selected pages

Contents

The Precocious Prodigy 19461952
3
Shower of Stars 19531955
46
The Spark Plug of Prosperity 19561958
87
A Mist Settling on Our Pond 19591960
122
Think Young 19611962
153
The Psychic Air We Breathe 19631964
182
Conclusion
221
Notes
229
Index
252
Copyright

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About the author (2001)

LAWRENCE R. SAMUEL is the founder of Culture Planning LLC, a consultancy for Fortune 500 companies. He is the author of Pledging Allegiance: American Identity and the Bond Drive of World War II; Brought to You By: Postwar Television Advertising and the American Dream; and The End of the Innocence: The 1964-1965 New York World's Fair. He lives in Miami Beach and New York City.

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