The Cluetrain Manifesto (Google eBook)
"The Cluetrain Manifesto" began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the "Linux Journal," and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all.
With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.
What people are saying - Write a review
Review: The Cluetrain ManifestoUser Review - Daniel Tsinis - Goodreads
An interesting read about business theory during the earlier stage of the internet. Good for foundation information, but the internet today is a little more modernized and faces new problems which Cluetrain touches upon. Read full review
Review: The Cluetrain ManifestoUser Review - Julia - Goodreads
A little dated for reading in 2014, but contains many sound predictions about the web. Except for one major thing the authors got wrong: we are still very much living in the advertising age on the web, perhaps even more so than before! Read full review
BUT HOW DOES IT TASTE?
IN DEFENSE OF OPTIMISM
TALK IS CHEAP
MARKETS ARE CONVERSATIONS
THE HYPERLINKED ORGANIZATION