Hegarty on Advertising: Turning Intelligence Into Magic

Front Cover
Thames & Hudson, 2011 - Business & Economics - 224 pages
15 Reviews
What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.

The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty's personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and São Paulo.

What people are saying - Write a review

User ratings

5 stars
5
4 stars
5
3 stars
4
2 stars
1
1 star
0

Review: Hegarty on Advertising

User Review  - Katrina - Goodreads

Amazing!!! I learnt a lot from this novel and I can't wait to read his other book :D Read full review

Review: Hegarty on Advertising

User Review  - Sanjay Nirwan - Goodreads

simply outstanding Read full review

About the author (2011)

John Hegarty is one of the world's most famous advertising creatives and Founding Creative Partner of Bartle Bogle Hegarty (BBH). He has received the D&AD President's Award for outstanding achievement, the International Clio Award, and is a member of The One Club of the New York Creative Hall of Fame.

Bibliographic information