The McGraw-Hill 36-Hour Course Product Development (Google eBook)
Learn the Secrets Behind World-Class Product Development
In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you.
The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:
Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.
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Review: The McGraw-Hill 36-Hour Course Product DevelopmentUser Review - Emily Williams - Goodreads
Andrea Belz' book is a complete guide to new product development, from initial strategy to execution. It is an “MBA-in-a-box”, with general guidance on strategy, organizational development, and ... Read full review
Customer Relationship Management: Concept, Strategy, and Tools
V. Kumar,Werner Reinartz
Limited preview - 2012
Dress for Success
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