The McGraw-Hill 36-Hour Course Product Development

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McGraw Hill Professional, Nov 19, 2010 - Business & Economics - 256 pages
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A complete course in project development—without the tuition!

How do the world’s most creative and successful companies approach product development? With “ruthlessly disciplined innovation,” according to Andrea Belz. It’s a whole new way of ensuring consistent success from the initial product conception to communicating its value to customers.

The McGraw-Hill 36-Hour Course on Product Development provides the techniques you need to know, along with case studies of how companies like Apple, Google, and Cisco create their own remarkably efficient design and engineering processes. Designed as an easy, self-paced “course” complete with chapter-ending quizzes and a final exam, this book explains how to implement best practices for successful product launches every time.


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Review: The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses)

User Review  - Emily Williams - Goodreads

Andrea Belz' book is a complete guide to new product development, from initial strategy to execution. It is an “MBA-in-a-box”, with general guidance on strategy, organizational development, and ... Read full review

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About the author (2010)

Andrea Belz, MBA, Ph.D., is an expert in technology commercialization who provides guidance to global leaders in innovation, including the Jet Propulsion Laboratory and the California Institute of Technology. Her combination of technology review and business analysis has been used by groups ranging from General Electric to NASA.

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