The McGraw-Hill 36-Hour Course Product Development
A complete course in project development—without the tuition!
How do the world’s most creative and successful companies approach product development? With “ruthlessly disciplined innovation,” according to Andrea Belz. It’s a whole new way of ensuring consistent success from the initial product conception to communicating its value to customers.
The McGraw-Hill 36-Hour Course on Product Development provides the techniques you need to know, along with case studies of how companies like Apple, Google, and Cisco create their own remarkably efficient design and engineering processes. Designed as an easy, self-paced “course” complete with chapter-ending quizzes and a final exam, this book explains how to implement best practices for successful product launches every time.
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Review: The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses)User Review - Emily Williams - Goodreads
Andrea Belz' book is a complete guide to new product development, from initial strategy to execution. It is an “MBA-in-a-box”, with general guidance on strategy, organizational development, and ... Read full review