Opening and Operating a Bed & Breakfast in the 21st Century: Your Step-by-step Guide to Innkeeping Success with Professional Online Marketing Strategies

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IA Bed & Breakfast Innkeepers Assoc, 2007 - Business & Economics - 145 pages
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Expanded and Revised Second Edition of a must have guidebook to success in the Bed and Breakfast Industry in the 21st Century. Great for aspiring, new or experienced innkeepers. This book covers innkeeping basics, but addresses the Internet topics in detail and helps the reader understand the steps necessary to successfully market a B&B on the Internet.
  

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Amelia Painter's book has been a great asset to me and my B&B business. I frequently use it as a reference. I recommend this book to all people who are thinking of becoming B&B owners, all who are starting a B&B and all people who have been operating a B&B. Opening and Operating a Bed and Breakfast in the 21st Century needs to be in all inn keepers libraries! 

Review: Opening and Operating a Bed & Breakfast in the 21st Century: Your Step-By-Step Guide to Inn Keeping Success with Professional Online Marketing Strategies

User Review  - Lee Youde - Goodreads

This book was recommended to me by the President of the Iowa Bed and Breakfast Assocition, Mary Nichols (owner of the Hannah Marie County Inn), as she felt it would help me make some career decisions ... Read full review

Selected pages

Contents

Are You Sure Youd Make a Great Innkeeper?
1
Your Road Map to Success A Business Plan
15
Marketing a BB in the 21st Century
51
The Value of Online Press Release Campaigns
73
A Web site is a MUST HAVE
85
How to Achieve Higher Search Engine Rankings
109
Showcase Your Destination Online
165
Emerging Hospitality Trend Podcasting
189
Innkeeper Resources
199
Index
207
Copyright

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About the author (2007)

Amelia's best known for sharing practical tips and Internet marketing hints to innkeepers in her dynamic sessions at state bed and breakfast association conferences, but she is also a staff writer for the consumer's magazine "Bed & Breakfast America. She is an exciting speaker and writer well-known for gearing her presentations to all levels of experience. She is an experienced marketing professional with a background in marketing and the Internet.

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