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A HISTORICAL PERSPECTIVE
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1976 presidential election Ahtola Ajzen assess atti attitudes and subjective attitudes toward voting attitudinal and normative behavioral beliefs behavioral category behavioral criterion birth control pills buying career chapter choice intention context correlation correspondence determinants dieting effects evaluations example external variables extremely quite slightly factors family planning favorable Fishbein given behavior given candidate Guttman scale havior homemaker identify important individuals influence intention and behavior investigators Likert scale measure of intention measures of attitude Miller beer motivations to comply negative normative beliefs normative components Oregon Nuclear Safeguards outcomes party identification performing the behavior person person's attitude person's intention physical activity presidential election primary beliefs reasoned action referents respondents salient beliefs scale score single actions slightly neither slightly slightly quite extremely social subjective norms target theory of reasoned Thurstone scaling tion tude underlying unlikely extremely voters voting behavior voting choice voting for Carter voting Yes weight women