Qualitative Research in Business & Management (Google eBook)

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SAGE, Nov 3, 2008 - Business & Economics - 296 pages
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What are the key issues that concern Qualitative Research in Business and Management?

In this advanced textbook, the author brings a wealth of insight to the research process. Combining the abstract and theoretical considerations with those of a practical nature, like those involved with interviewing for data, or for the final stage of writing up, Myers establishes an expansive resource for those involved in qualitative research that will aid them from start to finish.

In this book the reader will be provided with the resources to:

- Understand the underlying philosophies of qualitative research in business and management.

- Be aware of a variety of qualitative research methods

- Gain insight into examples of the previous use of qualitative methods in Business and Management.

- Analyse and critically evaluate research in, including discussion of using qualitative data analysis software.

- Carry out their own research in business and management.

- Write up their research for publication.

This book will be an indispensable resource both to those just embarking on their research as well as existing researchers in business and management.

  

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Very good book which provides an overall insight of doing a qualitative research. However, I feel that the literature review should be a part of the research design as well because, reviewing literature is necessary through out the process not only at the stage of formulating research problem.
Saliya
 

Contents

PART ONE
1
1 HOW TO USE THIS BOOK
3
2 OVERVIEW OF QUALITATIVE RESEARCH
5
PART TWO
17
3 RESEARCH DESIGN
19
4 PHILOSOPHICAL PERSPECTIVES
35
5 ETHICS
45
PART THREE
53
12 USING DOCUMENTS
153
PART FIVE
163
AN OVERVIEW
165
14 HERMENEUTICS
181
15 SEMIOTICS
198
16 NARRATIVE ANALYSIS
211
PART SIX
223
17 WRITING UP
225

6 ACTION RESEARCH
55
7 CASE STUDY RESEARCH
70
8 ETHNOGRAPHIC RESEARCH
92
9 GROUNDED THEORY
106
PART FOUR
119
10 INTERVIEWS
121
11 PARTICIPANT OBSERVATION AND FIELDWORK
137
18 GETTING PUBLISHED
237
PART SEVEN
253
19 QUALITATIVE RESEARCH IN PERSPECTIVE
255
GLOSSARY
257
REFERENCES
262
INDEX
275
Copyright

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About the author (2008)

Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand. He has won numerous awards including Best Paper award for the most outstanding paper published in MIS Quarterly in 1999. He served as President of the Association for Information Systems (AIS) in 2006-2007 and is a Fellow of AIS.

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