Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion (Google eBook)

Front Cover
Penguin, Oct 30, 2008 - Business & Economics - 496 pages
10 Reviews
"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.

Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
  

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Review: Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

User Review  - Gianni - Goodreads

Guy did it again! Really well laid out book, lots of insights and practical tips about being an entrepreneur in the digital world. Special kudos to the non-profit ending section. Be an evangelist, read this book and change the world - once again! Read full review

Review: Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

User Review  - Jessica - Goodreads

If only more books were like this. Honest, irreverent, concise, and funny. Read full review

Contents

The Problem with Serial Entrepreneurs
The Banality of Heroism
The Art of the Introduction
10 Slides
20 Minutes
30Point Font
Using Pitching Beyond Fundraising
Work Background
Our PRad agency is not delivering
Stuff You Cant Do Jack About
Stuff You Can Do Jack About
Stuff You Shouldnt Do Jack About
Guys Tips
Susans Tips
Suckup in Action
The Nine Biggest Myths of the Workplace

Firsthand Experience
Results
Numbers
Lessons
A founder isnt delivering
The product is late
Our team is not getting along
Venture capitalists are micromanaging us
Take the GBAT
Score Sheet
How to Avoid Being an Asshole
How to Deal with Assholes
Hindsights I
Hindsights II
Copyright

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About the author (2008)

Guy Kawasaki, author of "The Macintosh Way, " is the former director of software product management at Apple Computer, Inc. He later started a Macintosh software company and is currently a marketing consultant and columnist for "MacUser Magazine." He has a BA from Stanford University and an MBA from the University of California at Los Angeles.

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