Thinking about Alzheimer's Disease: A Strategic Public Relations Plan for Communities Across the United States

Front Cover
ProQuest, 2006 - 41 pages
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The goal of this professional project is to promote awareness of the importance of testing and early detection for Alzheimer's disease (AD) through public relations efforts. While there is no cure for Alzheimer's, increased awareness of all testing and treatment options allows patients to live out their lives more comfortably and prepare loved ones for life after the patient's death.
  

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Contents

Goal
19
Strategies
25
Tactics
31

Common terms and phrases

Bibliographic information