Campaigns on the Cutting Edge, 2nd Edition (Google eBook)

Front Cover
Richard J Semiatin
CQ Press, Apr 18, 2012 - Political Science - 252 pages
2 Reviews
The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meet-ups, blogs and Internet polling. Newer tactics such as fundraising on the web and get-out-the vote drives with micro-targeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, co-ordinate with their party organizations and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.

  

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Review: Campaigns on the Cutting Edge

User Review  - Daniel - Goodreads

shows how campaigning has constantly evolved along with new technology Read full review

Review: Campaigns on the Cutting Edge

User Review  - Alex Whalen - Goodreads

Solid edited volume examining how campaigns use media in the early 21st century Read full review

Contents

02_Semiatin 2e_Ch02_1127
11
03_Semiatin 2e_Ch03_2847
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04_Semiatin 2e_Ch04_4864
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05_Semiatin 2e_Ch05_6580
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06_Semiatin 2e_Ch06_81100
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07_Semiatin 2e_Ch07_101120
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08_Semiatin 2e_Ch08_121137
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09_Semiatin 2e_Ch09_138156
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10_Semiatin 2e_Ch10_157176
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11_Semiatin 2e_Ch11_177192
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12_Semiatin 2e_Ch12_193210
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13_Semiatin 2e_Ch13_211225
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14_Semiatin 2e_Ch14_226240
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15_Semiatin 2e_Index_241258
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Copyright

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About the author (2012)

Richard J. Semiatin is assistant professor of government at American University. He was selected by the Carnegie Foundation for the Advancement of Teaching to participate in their Political Engagement Project (PEP) from 2002 to 2005. Semiatin specializes in campaigns and elections and is the author of the book Campaigns in the 21st Century, as well as book chapters, articles, and six monographs.

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