Thinking, Fast and Slow

Front Cover
Penguin Books, 2012 - Psychology - 499 pages
94 Reviews

Why is there more chance we'll believe something if it's in a bold type face?
Why are judges more likely to deny parole before lunch?
Why do we assume a good-looking person will be more competent?
The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.
'There may be no other person on the planet who better understands how and why we make the choices we make. This absolutely amazing book is a must read for anyone with a curious mind' Steven D. Levitt, co-author of Freakonomics  
'A masterpiece . . . compulsively readable . . . one of the greatest and most engaging collections of insights into the human mind I have read' Financial Times
'A landmark book.' Nassim Nicholas Taleb, author of The Black Swan
'Terrific . . . full of brilliant anecdote and wisdom'  Tim Adams, Observer, Books of the Year

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It's brilliant insight into human thinking...... - Flipkart
... very deep research detail. - Flipkart
Gives you an insight into the human mind.... - Flipkart
The is like an epitome of his life's research in short. - Flipkart


User Review  - Jagdeep - Flipkart

Poor show and wastage of money, It is all around beating the bush. Other reviews has been mentioned as a marketing gimmick. Read full review

must read ... if u want to know how ur brain work

User Review  - prabhu - Flipkart

must read ... if u want to know how ur brain work. i was amazed how they explain even a small process of thinking. very deep research detail. it may take many years to know all these information with out this book.surely worthy the price u pay, Read full review

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About the author (2012)

Daniel Kahneman is a Senior Scholar at Princeton University, and Emeritus Professor of Public Affairs, Woodrow Wilson School of Public and International Affairs. He was awarded the Nobel Prize in Economics in 2002.

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