Black Tie Optional: The Ultimate Guide to Planning and Producing Successful Special Events

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Fund Raising Institute, 1991 - Business & Economics - 247 pages
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Discover the basic ingredients needed to make any special event a money-making success with this first-rate guide. Learn how to choose the right time and place for a successful event, how to reach and book celebrities, get media publicity, develop budgets, set ticket prices, organize committees and promote an event.

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Choosing An Event
Money Matters
The Big Picture

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About the author (1991)

Freedman is an expert in linking celebrities and charities. He frequently speaks and writes on such topics as major-donor fundraising and cultivation of volunteers.

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