Oversight Hearing on the Olympic Commemorative Coin Program: Hearing Before the Subcommittee on Consumer Affairs and Coinage of the Committee on Banking, Finance, and Urban Affairs, House of Representatives, Ninety-eight Congress, First Session, November 2, 1983
United States. Congress. House. Committee on Banking, Finance, and Urban Affairs. Subcommittee on Consumer Affairs and Coinage
U.S. Government Printing Office, 1984 - Olympics in numismatics - 49 pages
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$24 million 52 million coins answer banking program big push BUCHANAN buy a coin buy the coin Canadian program Chairman Annunzio COIN COLLECTORS contract copy copy testing corporate tie-in correct cost D'ARCY-MACMANUS develop direct mail program direct marketing employee of D'Arcy figure financial institutions FRANK ANNUNZIO going gold coins Government gram happy Hiler implement invoice jewelry July Karalekas Larry Chait Mackenzie MacManus & Masius magazine mailing lists marketing efforts marketing plan marketing program ment MIKE LOWRY Minish modifications months morning nitpicking official distributor Olym OLYMPIC COIN PROGRAM Olympic committees opening statement Ortega oversight hearings paid Paul pic coins post offices press conference Prins public service advertising purchased question radio RON PAUL seigniorage sell silver coins sold subcommittee sunk costs talking television tell test phase test program Thank things Treasury Department turned U.S. Olympic Committee Wylie