The Tyranny of Elegance: Consumer Cosmopolitanism in the Era of Goethe
In The Tyranny of Elegance, Daniel Purdy examines the coming of bourgeois fashion (Mode) and luxury consumerism (Luxus) to eighteenth-century Germany. Purdy examines the extraordinary influence of Frederick Bertuch's Mode Journal, which chronicled in obsessive detail the clothing and decorative trends in London, Paris, and other European capitals. He traces the elite reaction against fashion that followed the example of the king, Frederick the Great, who dressed poorly - in worn and even dirty clothes - to separate himself from the francophile fastidiousness typical of absolutist armies. The changing notions of personal appearance that swept Europe at the end of the eighteenth century, Purdy concludes, were more than simply new styles reflecting new political ideologies - they indicated a fundamental shift in the epistemology of the subject and the body.
1 page matching "Sexuality, State, and Civil Society in Germany, 1700-1815" in this book
What people are saying - Write a review
We haven't found any reviews in the usual places.
Fashion Journals and the Education of Enlightened Consumers
12 other sections not shown
aesthetic allowed appearance argued aristocratic army attire Barthes became behavior Bertuch body bourgeois bourgeois society bourgeoisie chap Christian Garve claim clothes commodities conformity consumer culture cosmopolitan costume court courtly critical critique decoration desire discipline display distinctions economic eighteenth century elegant elite emulation English Enlightenment fash fashion culture fashion discourse fashion journals foreign Foucault Frederick French function garments Garve Garve's Georg Lichtenberg German Goethe Goethe's Ibid identity imitate important individual institutions intro Journal des Luxus literary Lotte luxury consumption male manner manufacturers means Michel Foucault military Mode Journal abridged modern monarch moral novel objects ordinances ostentation Paris Parisian Physiocrat political practical princely Prussian Quaker Queen Mode rank readers reading regulation rhetoric rural sartorial semiotic sentimental sentimental novels signification social soldier sought Sturm und Drang style suit sumer sumptuary laws taste tion Tracht traditional uniform wear Werther wore worn