Selling by Seminar |
Contents
Who Makes the Seminar Presentation? What Happens | 15 |
Identifying Your Target Audience Analyzing Your | 21 |
How to Define Your Target Audience Maintaining | 37 |
Copyright | |
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Common terms and phrases
Advanced Small Computer advertising Allison Grant audi audiovisual budget CHAPTER charts checklist clients create customers direct marketing directories effective equipment experts feedback Flipcharts follow follow-up call future seminars give graphs Harry Truman ideas interest investment Larry Miller mailing list marketing communications Mary Decker ments motel needs outline notes Overhead projectors photographs POSTSEMINAR PRESS RELEASE potential attendees prepare preseminar press release printed Prior to Seminar product or service professional prospects publications questionnaire referrals reinforce response card sample documents SAMPLE SCRIPT screen SCRIPT FORMAT seating arrangement seating plan Selling by Seminar Seminar Action Plan seminar attendees Seminar Date seminar presentation Seminar program seminar room seminar script session slide changes slide projector Small Computer Systems Smith & Hope subject matter target audience Telephone Call Track telephone number tion trade visual support Write York Stock Exchange zazz ZIP code ㅁㅁ