Advanced Web Metrics with Google Analytics (Google eBook)
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
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Review: Advanced Web Metrics with Google AnalyticsUser Review - Robert - Goodreads
Very helpful book, but a generation out of date. Does not cover universal analytics or the new user ID collection but is a great foundation as long as you know this. I'll buy the next edition when/if it becomes available. Read full review
Review: Advanced Web Metrics with Google AnalyticsUser Review - Chris Sanfilippo - Goodreads
This was not a bad analytics book. It covered a lot of basic Google Analytics information. I wish it would have provided more case studies for using the advanced features. The part that I found most useful was the goal and event tracking section. Read full review