Business Strategy: A Guide to Taking Your Business Forward

Jeremy Kourdi

John Wiley & Sons, 2009 - Business & Economics - 250 pages

Powerful new forces are reshaping the business world and the role of the manager in making effective strategic choices is increasingly demanding. This book shows today's manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. It evaluates the tools, tactics, and techniques for making profit-boosting decisions. Moreover, it contains insights into effective strategic decisions--what worked and why, what failed and why.

Contents

• Understanding strategy 1 What is business strategy?: 3
• The different views of strategy: 13
• Developing strategy: 31
• Forces that shape business strategy: 33
• Scenarios: 49
• Resources and strategy: 63
• Strategies for growth: 75
• Developing a business strategy and thinking strategically: 89
• Implementing strategy: 95
• Vision: 103
• Implementing business strategy: 109
• Strategic innovation: 123
• Making strategic decisions: 136
• Competitiveness and customer focus: 158
• Sales marketing and brand management: 173
• Managing knowledge and information: 187
• Managing finance and risk: 199
• Leadership: 213
• Notes and references: 228
• Index: 240

About the author

Jeremy Kourdi is a business consultant and author of seven books on management. He has worked with several high-profile organizations, including The Economist, the Chartered Institute of Management, HSBC, and London Business School.

Bibliographic information

• Title: Business Strategy: A Guide to Taking Your Business Forward; Volume 12 of The Economist; Economist (Hardcover)
• Author: Jeremy Kourdi
• Edition: 2, illustrated
• Publisher: John Wiley & Sons, 2009
• ISBN: 1846681243, 9781846681240
• Length: 250 pages
• Subjects: Business & Economics / Strategic Planning; Business planning; Decision making; Education / Decision-Making & Problem Solving; Electronic books; Strategic planning