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Business Strategy:

A Guide to Taking Your Business Forward
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John Wiley & Sons, May 13, 2009 - 250 pages
Powerful new forces are reshaping the business world and the role of the manager in making effective strategic choices is increasingly demanding. This book shows today's manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. It evaluates the tools, tactics, and techniques for making profit-boosting decisions. Moreover, it contains insights into effective strategic decisions--what worked and why, what failed and why.
  

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Contents

Understanding strategy 1 What is business strategy?
3
The different views of strategy
13
Developing strategy
31
Forces that shape business strategy
33
Scenarios
49
Resources and strategy
63
Strategies for growth
75
Developing a business strategy and thinking strategically
89
Strategic innovation
123
Making strategic decisions
136
Competitiveness and customer focus
158
Sales marketing and brand management
173
Managing knowledge and information
187
Managing finance and risk
199
Leadership
213
Notes and references
228

Implementing strategy
95
Vision
103
Implementing business strategy
109

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About the author (2009)

Jeremy Kourdi is a business consultant and author of seven books on management. He has worked with several high-profile organizations, including The Economist, the Chartered Institute of Management, HSBC, and London Business School.

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