Managing in the Service Economy
A four-point blueprint--the "strategic service vision"--for service managers, which offers the trend-setting management strategies that have given leading service companies a clear competitive advantage.
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A Strategic Service Vision Basic Elements
A Strategic Service Vision Integrative Elements
Positioning in Competitive Service Strategies
The Service Concept Product Line Development
Operating Strategy Productivity
Operating Strategy Barriers to Entry
People and the Service Culture
The Multinational Development of Service Industries
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