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Managing in the Service Economy
James L. Heskett
Harvard Business School Press
, 1986 -
Business & Economics
-
211 pages
A four-point blueprint--the "strategic service vision"--for service managers, which offers the trend-setting management strategies that have given leading service companies a clear competitive advantage.
References to this book
Dienstleistungsmarketing
Heribert Meffert
,
Manfred Bruhn
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- 2007
The Service Profit Chain: How Leading Companies Link Profit and Growth to ...
James L. Heskett
,
W. Earl Sasser
,
Leonard A. Schlesinger
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Bibliographic information
Title
Managing in the Service Economy
Author
James L. Heskett
Edition
illustrated
Publisher
Harvard Business School Press, 1986
ISBN
0875841309, 9780875841304
Length
211 pages
Subjects
Business & Economics
›
Management
Business & Economics / Management
 
 
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