Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier (Google eBook)

Front Cover
AMACOM Div American Mgmt Assn, Jun 30, 2010 - Business & Economics - 272 pages
7 Reviews
The Internet is like the Old West—a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself. On the web, that means defending your good name and reputation before the attacks start. Because, despite the excellent product or service you provide, all it takes is one unhappy customer, jealous acquaintance, or unsavory competitor to start the rumors flying. Before you know it, search engines are regenerating that negative publicity every time someone researches you or your business. Wild West 2.0 offers simple yet extraordinarily powerful ways to: Proactively protect your online reputation • Determine the extent of reputation damage and identify its original source • Offset even the most savage attacks—and get the truth out there • Control how search engines rank and display results about your business and your name • Create positive Internet content and buzz that become “word-of-mouse” marketing In the age of Wild West 2.0, everyone has an online reputation. Who do you want to create yours?
  

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Review: Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

User Review  - Kristen - Goodreads

Overall a solid book, but I didn't like the style of quotes they used throughout (who attributes a quote to "simple fact"?). Definitely a decent read, though, especially if you're into online ... Read full review

Review: Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

User Review  - Jane - Goodreads

A very thoughtful and thought-provoking book about safeguarding one's online reputation. I read it with an organization in mind rather than an individual, and there was not quite as much for small businesses as there was for people, but I still got a lot of useful information out of it. Read full review

Contents

Welcome to the New Digital Frontier
1
Your Online Reputation Is Your Reputation
16
The Internet Is the New Wild West
30
The Forces Driving Online Reputation
44
Anonymous Cowards
61
Google Gone Wild The Digital Threat to Reputation
82
Why People Attack Each Other Online
100
Types of Internet Attacks
123
Your Reputation Road Map and Online Reputation Audit
162
Getting Proactive The Best Defense Is a Good Offense
188
Recovering from Online Smears Restoring Your Reputation After the Damage Has Been Done
207
Protect Your Small Business and Your Professional Reputation
234
Conclusion Embrace the Internet
249
Glossary
251
Index
255
Copyright

How to Measure Damage to Your Internet Reputation Damage
150

Common terms and phrases

About the author (2010)

MICHAEL FERTIK (Redwood City, CA) is the founder and CEO of ReputationDefender, the world’s first comprehensive online reputation management and privacy company with customers in over 40 countries. A graduate of Harvard Law School, Michael serves on the advisory board of The Internet Keep Safe Coalition. He has appeared on "Dr. Phil", "The Today Show", "Good Morning America", "The CBS Early Show", "20/20", and "Fox Business", and been featured in publications including The New York Times, USA Today, Forbes, BusinessWeek, Investor’s Business Daily, and The Wall Street Journal.

DAVID THOMPSON (Los Angeles, CA) is General Counsel and Chief Privacy Officer of ReputationDefender.

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