American spirit: visions of a new corporate culture

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William Morrow, 1984 - Social Science - 188 pages
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This book examines the new values, visions, and spirit that are arising in the American corporation. It is not concerned merely with the techniques of the new management, it is concerned with its soul. Eight primary values are identified with this new management in part one. Part two presents a model for creating strategic and tactical changes to build the new corporate culture.

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Contents

Introduction
11
Managements New Era
23
The Purpose Principle
34
Copyright

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