A Double Life: My Exciting Years in Theatre and Advertising

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Penguin Books, Jan 1, 1999 - Actors - 320 pages
3 Reviews
A Double Life traces the life and times of Alyque Padamsee, godfather of Indian advertising and patriarch of English theatre in India. Padamsee takes the reader backstage with him on an exciting, and sometimes hilarious, trip as he unfolds scenes from a career that has encompassed the launch of some of India's most successful brands, such as Liril and Kama Sutra, and blockbuster theatre productions like Evita and Jesus Christ Superstar.

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Review: Double Life

User Review  - Saurabh - Goodreads

Alyque Padamsee has lived a life full of energy and creativity, and then on top of that he packed two lives into one. An extremely well written book which delves fairly into both of his lives : Advertising and Theatre. Read full review

Review: Double Life

User Review  - Shivam Ratnani - Goodreads

Very interesting and insightful! Theater+Advertising=Entertainment Read full review

Contents

Introduction by Dushyant Mehta
10
1 How to cut Manias apron strings
30
2 The family as a core value
58
Copyright

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