E-commerce Management: Text and Cases
E-Commerce Management: Text and Cases was designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
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inTFRnrr basics mid Business iiiodels
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advertising Amazon Amazon.com approach auction banner ads Bezos bn.com Boo.com brand bricks-and-clicks business model buyers CHAPTER company's consumers costs create database developed digital products discussed DoCoMo DoubleClick e-commerce e-mail eBay example experience Figure firms Gnutella groups individuals industry interaction interest Internet Jeff Bezos Keywords Keywords Keywords l-Mode leading LINUX managers market research marketplace messages Metcalfe's Law Microsoft million mobile Napster NTT DoCoMo offer online communities online retailers open-source open-source software opt-in Options participants permission marketing problem profit pure plays result revenue streams Salon search engines sell sellers server share Slate Source spam strategy subscription sumers supply chain survey Table target telematics tion tomer traffic transaction users viral marketing wireless Yahoo