E-commerce Management: Text and Cases

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Thomson/South-Western, 2003 - Business & Economics - 445 pages
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E-Commerce Management: Text and Cases was designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.

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Contents

inTFRnrr basics mid Business iiiodels
2
CHAPTER
24
CHAPTER THREE
44
Copyright

38 other sections not shown

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About the author (2003)

Sandeep Krishnamurthy teaches E-Commerce classes at the University of
Washington. His academic papers on E-Commerce have appeared in outlets such
as The Journal of Computer-Mediated Communication, Journal of Marketing
Research, Journal of Services Marketing, First Monday and The Quarterly
Journal of E-Commerce. His writings for the business press have appeared in
Digitrends, Allbusiness.com, ClickZ.com, MarketingProfs.com and The Eastside
Business Journal. He is an acknowledged expert on E-Commerce and has been
interviewed by publications such as The Washington Post, Wired.com, Direct
Magazine and Marketing Computers. He has consulted for E-Commerce companies
around the world. He maintains a log of his most interesting thoughts at-
http://faculty.washington.edu/sandeep/blog/blogger.html. You are welcome to
contact him at sandeep@u.washington.edu.

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